Negotiating a Non-Fiction Book Contract: Promotion

The Promotion section of the book contract stipulates what the publisher is willing to do in the way of promoting and marketing the book. It also outlines the author's responsibilities to promote.
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Promotion is the Fun Part for Some Authors and a Nightmare for Others

The Promotion section of a non-fiction book contract is the most fun part to some authors and the most terrifying to others. It sets out what the author's responsibilities are with respect to the marketing and promotion of the book.

In your proposal, you most likely had a promotion section telling the publisher what you plan to do to help market and promote your book. You may be planning speaking engagements, seminars or readings. You may also have outlined your plan to market the book to your social media circles or lists of current readers. This section of the book contract is where the rubber hits the road.

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